Four-step implementation of WordPress blog search engine optimization

WordPress blog search engine optimization

Many bloggers who are blogging are more or less exposed to some knowledge about search engine optimization (SEO). I used to be a forum in order to improve the forum’s traffic, but I have to pay attention to some related issues. The knowledge of SEO is slowly becoming interested in this aspect. I think many bloggers are also very concerned about the number of blogs or readers, so they have to learn some relevant SEO knowledge. Not long ago, Xiaozhou saw a special article on search engine optimization for WordPress blogs on a foreign SEO blog. It can be said that it is a treasure, hehe. I did a translation. The original text is divided into four parts, as follows.
Note: Some of the contents of the SEO Title Tag plugin are not translated because they feel that it is not necessary.

See the original: SEO for WordPress – The Complete Guide (Written by Jim Westergren)

main elements:

literacy: the need for and benefits of blog search engines do the

first part: the architecture of the blog, CSS, link (URL) and other optimization

1, URL optimization
2, title tags (title tags)
3, title definition
4, blog navigation
5, site map
6, google sitemap (Google site map)
6, blog (web page) design
7, how to see the log meta tag?

the second part of the CSS layout: how to write a better blog article

1, a rich page
2, a carefully revised article
3, how to name the title?
Part III: 5 points to increase interaction with readers
Part IV: 5 points to add more import links (backlinks)
Part 5: Supplementary articles (small boat note)

Knowledge popularization:

1. There are about 55 million blogs in the world, if your blog is not prominent enough, You can only wait to be buried;
2. The first-second impression of the visitor on your blog is quite critical;
3. The traffic source of your blog is mainly from the articles and pages of your blog, not the home page;
4. The search engine is When sorting search results, it is mainly based on the following two points: the content quality of the blog (high-quality webpages – small boat notes) and some of the important import links that your blog has obtained;
5. The best way to get imported links is: blog The main or webmaster’s initiative chain to your blog’s

first part of the blog (WordPress) overall structure optimization

Generally speaking, WordPress blog theme has a good design and structure; but you still need to make some changes to do your blog Some search engine (SEO) optimization.

URL optimization

makes it easier for your blog’s page URL (link) to be permanent, and you may have already done the work. Go to the management background of the blog and click on Settings – Permalink to set the relevant URL structure. But which one is the best URL structure? (I think) should be the URL form of /%postname%/ without the need for other elements. Because of this, the URL link of your article will become unique and not easy to change. And if you set the blog URL in this way, even if the posting time of your blog post has been changed, or the directory to which the article belongs has changed, it will not change the URL of your article (more on that later) More benefits). Of course, you don’t have to worry about two articles being set to the same URL, because WordPress will automatically add a “-2” tag to the URL of the latest article.

If your blog isn’t just created and your URL structure is not in the format mentioned above, you don’t need to change it. However, the next time you open a new blog, you should know how to handle the URL correctly.

Title tags

For article engine optimization (SEO), article tags are a very important factor.
Here are a few different versions that should be used between the <title></title> of your blog’s theme or header.php file.

The best form for SEO:
<?php if(is_home()) { echo ‘Your blogs name | Few important words’; } else { wp_title(“) ;} ?>Helps

to establish the form of the blog brand:
<?php if (is_home ()) {echo ‘Your blogs name | Few important words’;} else {echo ‘Your blogs name:’; wp_title ( “);}?>


size of the title is obtained by <H1> (maximum font ) and <H6> (the smallest font) to set. You need to use these tags to define your article when you are writing a blog. For example, the title of your blog post should be marked with <H1>, the subtitle can use <H2>, and the secondary content can be marked with <H3>.

You need to make sure that <?php the_title(); ?> in your theme/single.php file is marked with <H1> as follows:

<h1><?php the_title(); ?></h1 >

1. Open the theme/single.php file and add <div class=”singleheadings”> code to the end of the file <?php get_header(); ?>; and, at the bottom of the file, <?php get_footer(); After the code>, add the code for </div>. 2. You can add the following three lines of code to your CSS file:

.singleheadings h1 {font-size:XXpx;font-family:XX}

.singleheadings h2 {font-size:XXpx;font-family:XX}

.singleheadings H3 {font-size:XXpx;font-family:XX}

3. You can study this article to revise “quicktags”. In this case, you will be able to easily set the title size of your blog post.

The blog navigation

blog home page is the one that gets the most links. The other links on the home page are equally divided into the link weights of the home page. In addition, blog navigation that is equally friendly to your visitors should be designed like this:
1. The blog home page should have links to important blog posts and pages. You can add important articles to your blog by adding directories and then use the WP Category Post plugin to create a list of important articles. This can achieve the goal perfectly.
2. Add links to articles that you have written earlier;
3. Use the “no follow” tag to define links to “RSS subscriptions” and “comments” on the blog page. If you want to remove the “no follow” tag on the commenter’s link, you should check these links so that your blog doesn’t contain spam links. This is very important for your blog.
4. It is best not to have more than one hundred links on your blog’s homepage. If so, I suggest you create a separate page to place these links.


Sitemaps are navigational maps that enable your visitors to find special articles or pages; it also enables search engines to find links to all articles or pages on your blog.
You can read me “how to make an automatic WordPress Site Map” to add a site map to your blog. (Equivalent to making article navigation on the navigation bar of the blog, such as the navigation of the article in the boat is realized by the plug-in – Xiao Zhou Note)

How about making a google sitemap?

This is not very necessary. Because for a WordPress blog system with a good link structure, it is not necessary to create and submit a google sitemap. Unless there is a purpose for providing information to (to others). Moreover, google sitemap does not improve your blog rankings, just to help search engines index your blog. These are not a problem for the WordPress blogging system.

Blog (web) design

Everyone has their own opinion on web design. However, when you are in your blog for web design, following a few key points that you can consider:
1. Design simple enough pages;
2, the main part of the blog has a sufficiently large and clear title of the article;
3, the For some reason, blogs don’t like to appear on social sites (like Digg, Reddit, etc.), so you can design a unique blog page and try to make your blog more like a website than simple ones. A blog;
4. If you can’t get decent advertising revenue from advertising, I suggest you remove all ads on the blog.
More content can read the article: Web 2.0 how-to design style guide (web2.0 how to do web design?)

How to see the log meta tag?

Plugins for “log tags” have emerged, but frankly, these are not very useful. These meta keywords tags are no longer (or rarely) counted in the ranking algorithm. However, the meta description tag can be displayed in search engine results, but I still think that a short article description is more important to visitors.

CSS layouts are

said to be the first to be displayed in the source code for search engine optimization, and will also play a positive role in your blog rankings. I am not sure if this is correct. For example, the navigation part on the left side of my blog is first described in CSS in CSS.

Part 2: How to write your article better

You may be able to read this article by Mr Fishkin: Writing high-quality articles. I have written a summary of this aspect.
First quote the most important part:

a page with rich content is quite a thousand pages.

“However, hundreds of specialized pages are created to cover dozens of thematic content in an industry field. For a website to grow, there is Value. It is very useful to invest some time and effort to create pages with only a few topics but with considerable quality. Make some documents that become “industry standards” on the Internet, and keep up with the times, always on the “source information” conduct a thorough investigation, statement, writing, etc., will also make your site’s ranking in the war victory. after all, with traffic and link source worth far more than the numerous articles and links are rarely read. ”
Write Articles/logs should be output in an independent document. That is to say, this page should include all the valuable content of the topic you are going to talk about. For example, a “wordpress blog search engine optimization (SEO) topic” should include all aspects, so that readers do not need to look at other articles on the same topic.

An article that has been revised ten times is better than ten good small articles

 You can also re-edit the article you have written before and released it on the current date.
 If necessary, the article should include links to more articles. 3. Links to relevant articles in the article or at the end of the article, so that readers can read more articles of interest to them. You can also add some links to the article to point to “Source”.

How to name the title?

You should name your article title in the following ways:
1. The title includes some keywords or phrases;
2. Describe the title with the most attention in your article;
3. If the article title appears in the search results page To be able to attract readers’ clicks;

Part 3: Increase interaction with readers
  1. 1. Do some surveys/voting in blogs, such as poll daddy;
    2. Add some annotation fields. This will facilitate readers’ comments and increase interaction with readers. And, these comments will also provide some unique content to your article;
    3, you can install the comment plugin: Subscribe to Comments plugin;
    4, really respond to the reader’s comments and their questions;
    5, if you because of a reader’s opinion And to modify your article, the impression of the reader is very good.

WordPress blog search engine optimization